The entity chargeable for the manufacturing and distribution of Tree Prime apple juice is a cooperative owned by fruit growers. This enterprise mannequin distinguishes it from companies with particular person or shareholder possession. The group is structured to learn the apple growers who provide the fruit utilized in its merchandise.
This possession construction affords a number of benefits, together with permitting growers to instantly take part within the processing and advertising and marketing of their crops. This may result in elevated profitability for the growers and larger management over the standard and requirements of the merchandise bearing the Tree Prime model. Traditionally, agricultural cooperatives have performed a major function in stabilizing markets and empowering farmers.