The merchandise in query is a bit of headwear, sometimes a baseball cap, related to a particular model of sunshine beer and that includes imagery associated to the fruit, apple. It serves as a promotional merchandise and a bit of merchandise typically distributed or bought by the beverage firm.
This specific merchandise features as a advertising software, rising model visibility and fostering buyer loyalty. Its design leverages the flavour profile of a limited-edition or seasonal product, making a tangible illustration of the beverage. Traditionally, such promotional objects have been efficient in enhancing model recognition and creating a way of group amongst shoppers.