The phrase identifies a particular class of phrase puzzles. These puzzles concentrate on emblems and objects developed by a outstanding expertise company. Fixing them requires familiarity with the corporate’s intensive catalog and related terminology. For instance, a clue would possibly reference a well-liked pill, with the reply being “iPad”.
These specialised crosswords provide a novel mix of leisure and model recognition. They’ll function a playful software for enhancing product consciousness and testing information of a specific firm’s choices. In addition they present a nostalgic look again on the evolution of the corporate and its impression on the expertise market.