A system permits purposes developed for the Android working system to ship focused messages to customers by means of the Braze buyer engagement platform. This entails leveraging the platform’s capabilities to create, schedule, and ship messages on to units, even when the appliance isn’t actively in use. As an illustration, a retail utility can ship a promotional message to a consumer’s cellphone display screen a few limited-time sale, encouraging them to open the app and make a purchase order.
The implementation provides a number of benefits, together with elevated consumer engagement, improved buyer retention, and enhanced advertising and marketing effectiveness. By offering well timed and related data, companies can re-engage customers who might have stopped utilizing the appliance. Traditionally, this performance has advanced from fundamental text-based alerts to wealthy media messages, customized provides, and interactive components, contributing considerably to utility success.
